Starbucks and IBM Using AI to Spy on Consumers and Change Their Behavior

From Starbucks to IBM, the use of artificial intelligence by big companies to alter your behavior is becoming a major thing. The most recent example is coffee giant Starbucks, as TheStreet recently reported.

This fall as Starbucks rolls out more of its new cloud-based Digital Flywheel program, backed by artificial intelligence (AI), the chain’s regulars will find their every java wish ready to be fulfilled and, the food and drink items you haven’t yet thought about presented to you as what you’re most likely to want next. So targeted is the technology behind this program that, if the weather is sunny, you’ll get a different suggestion than if the day is rainy. Or expect suggestions to vary on the weekend or a holiday, as opposed to a regular workday.

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